Continuing education is key to every business, but it is especially true in areas that require technical skills and creativity. In particular with photography, the rapid and frequent changes in photographic technologies and techniques mean continual training is crucial. At George Fairbairn Photography we are firm believers in continuing education and we ourselves frequently attend workshops and training seminars to stay on top of our game. Even attending courses and workshops in areas you consider yourself proficient can lead to learning new skills and techniques that you may not have known before. Because of our firm belief in continuos training we offer ongoing photography mentoring.
What is mentoring?
Mentoring is to support and encourage people to manage their own learning in order that they may maximise their potential, develop their skills, improve their performance and become the person they want to be. Eric Parsloe, The Oxford School of Coaching & Mentoring
Our mentoring is tailored and dictated by you. We work with you to improve areas and skills that you need. The first mentoring session is dedicated to understanding your current skill level and skill set. We also learn what areas you feel you need or want improvement and, perhaps most importantly, what areas will help your business. No two photography businesses are the same, and no two mentors or mentoring sessions should be the same as well. In a field as creative as photography, it is not possible to mentor different photographers in the same way. An approach like this will only create clones of the mentor, and that is not what we want to do here at George Fairbairn Photography.
What we do.
Our sole aim and purpose of our mentoring is to improve your photography, vision, and business. This is achieved by providing you with training and experience in areas that are important to you and your photographic business. Each person that we mentor has a program that is tailored and bespoke to that person, no two photographers will receive the same mentoring experience. Some of the areas that we can address…
- Lighting – no matter if you are a natural light photographer, or proficient with using flash, understanding and using light is the foundation of photography
- Posing – There are many “rules” about posing, but this is one of those areas where you have to understand the rules before you can start to break them.
- Composition – No two photographers see images, or potential images, the same way…and this is paramount when we talk about composition. We won’t tell you how to compose, but we will offer ways to improve your compositions and make them more striking, interesting, and engaging
- Creativity – the holy grail of a photography business. Creating images that are unique and different. Every person has creativity buried within them. We can teach you techniques to help bring the creative visions already within you to the front.
- Business and Marketing – Again tailored to your market and your business, we can discuss ways to improve everything from your workflow, through to customer service and marketing
- Editing – Editing is becoming a bigger and bigger part of what defines you as a photographer. Photoshop can be a daunting program with unlimited potential. It’s pointless to show someone how to use Photoshop if they don’t understand WHY they are using it. This is also key to letting photographers develop their own editing style. We will teach you why you use Photoshop and why different techniques in Photoshop do what they do, and you can then harness that understanding and apply it to your style
- More! Because we tailor every mentor we can and will cover any topics and areas that you want!
What we DON’T do
We don’t create George Fairbairn clones. It’s extremely important to us that we don’t impose our style onto the people that we mentor. Within each person is an incredible photographer with incredible vision…we give you the skills and techniques to bring that photographer out.
How does it work?
We ask that all people that we start mentoring dedicate themselves to at least 4 months. This would involve 1 mentoring session of 8 hours a month for 4 months. The 4 month time frame gives us a chance to not only assess and plan the skills and areas that require mentoring, it also gives us the time for the mentoring to take affect. During this time we would have one face to face mentoring session a month, but would be open and available to conversations through email, phone, or even Skype at any available times throughout your mentoring. This allows you to ask us questions and advice, or even just critique new work that you have shot. Once the 4 months is up, we will then assess with you where you are with your development and where your future development goals lie. This results in setting up a new mentoring schedule where we can decide to continue with a monthly mentoring session or change to frequency to whatever seems suitable. This is truly led by you and where you want to take your photography.
How much does it cost?
It may sound cliche, but good mentoring is priceless! The results that you will see from your mentoring will result in you creating better images and that in turn can lead to more business*. Mentoring sessions are £300 a session and we do ask that all new mentee’s commit to 4 months of mentoring with the mentoring schedule being reassessed at the end of those 4 months.
Sounds great! Where do I sign up?
Don’t live in the UK and still want mentoring from George Fairbairn? No problem! We can conduct mentoring session via Skype only as well. Contact us for more information on Skype only mentoring.
*mentoring from George Fairbairn Photography does not guarantee more business or more profitable business. Mentoring with George Fairbairn Photography does provide you with the skills and techniques to create better photography which in turn, with good business practice, can lead to more business.