Stop Motion Animation
I can’t think of a better way for brands to grab attention than with the use of stop motion animation. It has numerous benefits that set it apart from standard video and photos. Both video and photography serve a purpose and have their places, photography even more so due to it’s versatility in usage. But, stop motion animation can set your brand apart and give you instant impact with your advertising. I recently wrote a blog post dedicated to why brands should be using stop motion animation, particularly on social media. You can read that post here.
Now that you know why brands should be using stop motion, I am going to give you 7 different ways, or reasons, that you can use stop motion animation to push your branding and advertising. So… let’s go!
7 Ways to Use Stop Motion Animation
It’s no secret that posting holiday specific content around that holiday will lead to increased reach and engagement. But, it’s also easy to have that content get lost in a sea of noise about that holiday as well. Having a stop motion animation will set you apart from the noise of other content. People love holidays, and they love seeing creative content about those holidays. Doing a simple stop motion wishing your audience a happy holiday will give your brand awareness without being pushy and trying to sell. It really is a no brainer. Below is a stop motion animation I created just to say Happy Halloween. When I posted it originally on Halloween in 2017 it quickly became my most viewed stop motion animation on Instagram at the time.
2. Celebrate a season
Besides holidays, people also love the changing seasons; well at least the people I know do. People love the arrival of autumn and the changing colours and smells. They love the arrival of winter as that means the holiday season is near. People perk up when Spring arrives and then summer means sun and fun. Every season is greeted with excitement when it comes, and you can easily tap into that feeling with a stop motion animation. It could be a simple animation about the arrival of fall or autumn and the leaves falling. Or flowers blooming for the arrival of spring. It doesn’t have to feature your products or services, but it should definitely be on brand. Below is a stop motion I created just before Christmas to tap into the excitement of winter and the coming of Christmas.
3. Share a recipe
Nothing lends itself better to sharing and showing a recipe more than a stop motion animation. You can show all the products and procedures that go into a recipe in a fun, creative, and visualising way. The benefit of showing a recipe as a stop motion is that it can be short, eye catching, and informative. Below is a stop motion that I created for Dream to show a recipe for creating a smoothie with their Rice Dream “milk”. It’s short at 30 seconds long and it shows the entire process and ingredients that go into creating a tasty smoothie with Rice Dream. On Instagram this stop motion had huge engagement. It was commented on more than any other post on Dreams profile and it was shared widely on all social media platforms.
4. Showcase different products
This is the most obvious way to use stop motion on this list. If your brand sells a product, you can easily use an animation to showcase it. Show what it does, how it can benefit the consumer or just get creative and show something unique about the product. Below is a stop motion I created for Moju energy shots. The difference with this product is that it contains habanero peppers, which is pretty unique for an energy shot (and definitely gets you moving!). We wanted to show that it contains habanero, make it the star of the show, and do it in a creative, eye catching, and fun way.
5. Tell your brand story.
Every brand has a story, much like every brand has an identity. You can use stop motion to engage your audience and tell that story. You can see this in advertisements for brands like eBay and Etsy. Advertisements for these brands are always based upon their identity or story. eBay tries to be aspirational for their audience to make a little extra money and Etsy inspires people to get crafty. Both always tell a story and both are always heavy on the brand identity. What’s your story? What’s your identity? How can you tell it to your audience in a fun and creative way? Below is a stop motion I created for Zeo that’s purpose was to show their brand identity whilst showcasing a product. Zeo prides themselves on having good tasting, refreshing drinks made from natural ingredients that are also healthy… you can feel good about yourself whilst enjoying a tasty drink. The purpose of this stop motion was to put that into a visually animated form… who doesn’t want to feel like they are floating on clouds when drinking cloudy lemonade?
6. Put your products or services in context
You don’t have to show your audience how or where to use your products and services. But, sometimes making things obvious and inspirational can be exactly what your brand needs. Everyone knows that donuts and coffee go hand in hand. Donuts and coffee have been a partnership since the dawn of time (I like to imagine dinosaurs sitting around enjoying a latte and a Boston cream). But sometimes, stating that obvious fact is exactly what will resonate with your audience… especially when the donuts and coffee are animated and brought to life as in the Krispy Kreme donuts stop motion I created below.
7. Show your fun side!
Stop motion is all about fun… well, it isn’t all about fun, but I like to think of it as a fun and creative way to engage audiences. Sometimes brands can get stale and boring and stuck in a rut. Try as they might, sometimes a brand just can’t beat the creative block that comes with trying to stay relevant. But, every brand has a fun side and tapping into the fun side can be just what the doctor ordered. Just look around Twitter for great examples of brands having fun, but using Twitter as a way to communicate and engage with their customers all while building brand awareness. Two great examples are KFC and Lidl. On the surface, both are “boring” brands. On Twitter, not at all boring. They’ve both mastered the art of creating fun content that their customers can relate to… or at least that their customers will laugh at. A good and fun stop motion can instantly engage your customers and audience. It can feature your products, but it doesn’t have to. This is all about putting personality into your brand and engaging with your customers and audience. The stop motion below that I created for Le Toy Van does just that. It does feature their wooden ice lolly toy set, but doesn’t say anything about it. Instead it just shows a fun video of the ice lollies dancing on a beach. This stop motion is hugely popular with every toddler that has ever seen it. They love seeing a toy dance. My daughter watches this stop motion at least one day a week. Notice I didn’t say once a week. She might watch it one day a week, but that one day means she watches it 10 times… in a row!
There really are countless ways to use stop motion animation to engage your audience. Below are just a few bonuses to get your creative juices flowing.
- Make an announcement
- Talk about a promotion or contest
- Showcase a new product or service
- Promote an event
- Show how to best use your product or service
- Have fun!!
Stop motion is a fun and cost effective way to deliver your message, especially on social media. They are short and impactful and can work across numerous marketing channels. An added bonus of stop motion is that it is merely a series of still photographs that are played in a sequence. This means that you can also have a series of high resolution still photographs to use alongside the stop motion in your campaign… #winning!
If you would like to talk about how I can help you create an impactful and fun stop motion, get in touch. I am happy to provide a free quote and consultation to talk through your ideas.