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Conceptual Advertising Photography | Lucifer

Conceptual Advertising Photography – Personal Project

 

I am calling this one a personal project, but that is not completely true.  It wasn’t for a commission, but it was created during a training workshop I was teaching at.  Every year I host a couple of master classes and superclasses at The Societies annual convention in January.  This last January (2015), I was holding a super class on composites, how to plan and create them.  Whenever I do classes like this, whether it is smart of not, I like to challenge myself to create something different than what I have previously.  This is one of the great things about composites, they allow you to create anything that you can visualise in your mind.

 

With this class I wanted to create something involving levitation, but I wanted it to fit with advertising photography at the same time.  I also wanted to make sure, in order for it to fit as advertising photography, that it had a message or meaning.  With this in mind, I went a little controversial with the message.  I wanted to talk about domestic abuse, both mentally and physically.  I wanted to portray the male character as “all powerful” in his control over his spouse, even in a situation where it looks like they should be having a fun time going out for the evening.  This is why he is casually reading a newspaper while controlling her, albeit with supernatural powers.  But, I think that it needed that extreme visual element to drive the message home.

 

The Image:

 

When I create images in a class environment it presents a lot of challenges, that I firmly embrace and relish.  I need to talk through the idea, the plan, shoot the images, and then edit it all together, whilst talking through everything that I do… and do it all in 4 hours.  One of the reasons I love this so much, is that quite often with advertising photography the time constraints can be quite similar.

 

Below is the image that we created on the day.

 

conceptual-advertising-photography-george-fairbairn-photographer-london-uk-cambridge

 

Creating this image was a little easier than you might think that it was.  It’s all down to proper planning and ensuring that everything is shot from the same perspective and lighting.  Then it’s just a matter of putting it all together in photoshop.  I really love this image and hope you do as well!