5 Best Advertising Photos August 2014
It’s time for my favourite post of the month! In case you are new to this series, every month I scour the internet (by scouring the internet I really mean Ads of the World) looking for the best advertising photos that I can find. It’s a tough job, as there are literally thousands of amazing print ads created each month, but someone has to do it! To summarise what I look for when deciding on my favourite advertising photos:
- Impact – does it grab and hold the viewers attention?
- Message – does it have a clear message?
- Relevance – is it relevant to the target market?
So, without further ado, let’s dive in! (These are in no particular order)
1. Cia Athletica Eagle
Advertising Agency – Portal Publicidade
Photographer – Guto Bordoni
There is a lot about this ad that I love. The first obvious thing is that it fits my style perfectly. This is exactly the sort of photography that I adore! Beyond my personal preference for the style of the photo, it’s just a brilliant ad! They have a clearly defined target market and are displaying a message that relates directly to that target market. It is a photo that would make anyone stop and look and the impact is sure to resonate with their target customer.
2. Odessa Poissonnier – Leo
Advertising Agency – Gordon & Son Montreal
Photographer – Daniel Cianfarra
Another really great photo that is impactful and makes you stop and look at it. I mean, who wouldn’t stop and look at this kid shaving? No one, that’s who! It’s a bold ad for a fish catering company, but it definitely has impact. Now, as for relevance? Perhaps that is a bit of a stretch on this one. But, I think it would be an effective ad if I lived in Montreal and needed catering! 😀
3. Variety The Childrens Charity – Stairs
Advertising Agency – Rethink
Photographer – Clinton Hussey
A strong image and a strong ad with a strong message. Not a lot really needs to be said about this one as the advertisement is so good it does all the talking.
4. Galileu Magazine: Yell
Advertising Agency – Africa Brazil
Photographer – Guto Nobrega
It’s funny, it’s compelling, and it has relevance to the target market. I really love this ad and think the photography is brilliant as well.
5. George Fairbairn Photography
Photographer – George Fairbairn
I had to include one of my own in this months post. Only because, well, it IS a pretty awesome advertising photo! It has impact, a clear message, and relevance!
It was actually quite hard to pick 5 for August. A lot of the advertising had great photography but the rest of the ad wasn’t very good. There was also a brilliant one for Shutterstock, but I can’t post that on good conscious! Which one if your favourite?